Sleeping Partner:

Marketing Strategy for Technology Innovation

Sleeping Partner

An irregular series of articles by a non-practising, but deeply involved, member of the organisation.

You can start reading these with the first and work through in sequence, or grab the latest and then drift back in time. Or maybe you just want to pick at random, help yourself -

This section contains views, both serious and light-hearted, on ourselves as a company, the industry at large, and experiences we have encountered.
 
If any of the items have you nodding in agreement, good. If they have you nodding as they send to you to sleep, not so good. Ideally we want to raise a smile, and perhaps raise some interest in what we do.

Sleeping Partner Number 1: What's it all about?: more...

Sleeping Partner Number 2 : Giving the Customers what they want: more...

Sleeping Partner Number 3: When your best just isn't good enough: more...

Sleeping Partner Number 4: Why do you treat me that way?: more...

Sleeping Partner Number 5: Go away from my door: more...

Sleeping Partner Number 6: Gimme, gimme, gimme ...: more...

Sleeping Partner Number 7: If it's fun, it can't be working: more...

“The gambling known as business looks with austere disfavour on the business known as gambling”

Ambrose Bierce

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